The Alanui brand was created by brothers and sisters Nicolò and Carlotta Oddi. Their objective is to design a luxurious and emotionally charged garment that could accompany in any circumstance, improving as the experiences progress, while keeping a textural trace.

Its name also means "great way" in Hawaiian.

Alanui started with a unique model: the famous unisex fringed cardigan in jacquard cashmere. While keeping this key element as a basis, it continues to develop by incorporating accessories that are always linked to travel, real and imaginary.

Alanui uses the best Italian cashmere, from 4 to 7 different threads as well as hand embroidery. He designs his clothes with love and care in order to achieve the level of luxury that improves over time.