UGG is the casual luxury brand par excellence, offering luxury items in various fields such as fashion, accessories but also decoration.

UGG is a luxury brand founded in 1978 by a young Australian surfer, Brian Smith, on the beaches of Southern California. This designer of Australian origin passionate about sheepskin is convinced that this adoration could be international. He thus launched into the manufacture of boots and slippers. In the 80's, the brand became the very symbol of Californian relaxation. The brand gradually established itself in many stores in California and in points of sale specialized in surfing. At the beginning of the 21st century, UGG gained notoriety in the luxury sector, starting in New York, where it made a name for itself by opening its first boutique in Soho. It is at this point that the brand evolves by completing its line with a more luxurious range worthy of the greatest fashion magazines. In 2006, the
maison opens boutiques in Japan and China and is present in more than 131 countries. In 2009, a collaboration between UGG and Jimmi Choo shook the fashion world. In 2010, the brand partnered this time with the luxury house Swarovski, which offers models of personalized shoes adorned with crystals. Since 2013 UGG has been offering a "Home" collection and a line of homewear at the height of casual luxury.

Translated with www.DeepL.com/Translator (free version)